yesterday and today i was writting up my pen portrait of my target customer, i also was looking at past fragrance and jewelleryadverts. i feel this will help me as Swarovski have never launched a perfume. i will be able to see what is neeeded for a successful campaign and what ,makes a bad advert. wwww.advertisingarchives.com
Accessorize is one of main competitors in the jewellery market and they use celebrities to endorse their products. their adverts all stand out and they have great campaigns.