yesterday and today i was writting up my pen portrait of my target customer, i also was looking at past fragrance and jewelleryadverts. i feel this will help me as Swarovski have never launched a perfume. i will be able to see what is neeeded for a successful campaign and what ,makes a bad advert. wwww.advertisingarchives.com
Accessorize is one of main competitors in the jewellery market and they use celebrities to endorse their products. their adverts all stand out and they have great campaigns.

today i have been thinking aobut what marketing tools i want to use for my campaign. i have also ben thinking about a budget for it, i know that the Swarovski family have a lot of money to invest into new things in the company so it can be quite big....
Tomorow we are meeting with SAlly to talk about our projects so far, hopefully this will give me more solid ideas to what i want to do to launch my fragrance. i have just finshed writing the macro and micro environment.