Wednesday, October 17, 2007

SWAROVSKI FASHION ROCKS FOR THE PRINCES TRUST 2007


i thought i would put some pictures and information about this event as it is taking place this week... Thursday 18th october and is sponsored by Swarovski!! This shows us what a high status brand Swarovski brand is, its luxurious, worn by everyone and FABULOUS!!

Swarovski Fashion Rocks was the culmination of a whole weekend of crystal-encrusted celebrations and high-octane glamour, using almost 2 million crystals. In what was almost a giant house party for the world's glitterati, the Swarovski Fashion Rocks guests were escorted from one Riviera style happening to another, starting with a Saturday night party on board the Candyscape, property magnate Nick Candy's yacht. On Sunday night, there was wine tasting at the world's most prestigious wine cellar at the Hotel De Paris a choice of dinner at the boutique hotel, Port Palace, or the magnificent barefoot drinks and supper party, thrown by Topshop, on Philip Green's three storey yacht, the Lionheart, or both, followed by the pulsating Swarovski party at Jimmy'z, Monte Carlo's celebrated nightclub, where guests danced until dawn.

It's only Rock n'Roll, but the message was clear 'Swarovski Crystals - the ultimate fashion rocks!'

Academy award nominee Uma Thurman will co-host Swarovski Fashion Rocks for The Prince’s Trust 2007. Uma will join Samuel L. Jackson in hosting the spectacular live fashion and music event.

Following massive success in London in 2003, and Monaco in 2005, this year’s event promises to be more outstanding than ever. The line-up will feature shows by international designers, accompanied by performances from the world’s top music artists: multi-Grammy award winning R&B singer Alicia Keys; NME’s ‘coolest person in rock’ Beth Ditto, singing with The Gossip; multi-platinum sultry soul-singer Joss Stone; London’s favourite Lily Allen; 80’s new romantic legend Marc Almond; twice BRIT nominated Razorlight, fronted by fashion trendsetter Johnny Borrell; award-winning super producer and artist Timbaland; and many more to be announced.

Confirmed designers include Armani, Burberry, Calvin Klein, Chanel, Christopher Kane, Dolce & Gabbana, Marchesa, Stella McCartney, Valentino, Versace and Yves Saint Laurent.

Elizabeth Saltzman, Chairperson of Swarovski Fashion Rocks for The Prince’s Trust, says “After 20 years' friendship and watching her immaculate style and fashion in both her private and public lives - from the first purple Prada dress she wore to the Oscars - Uma really wears the clothing, the clothes don't wear her. Uma has charisma and knowledge, it's what makes her so real - she is it - and who better to front such an event.”

Nick Scott, Executive Producer of the event, adds "We are thrilled that Uma Thurman has agreed to co-host this year’s event. Uma is regarded as one of the most versatile actresses of her generation and is renowned for her impeccable sense of style both on and off-screen. Uma’s ethereal personality holds audiences captive worldwide, and her long-standing friendship with Samuel L. Jackson will make the pair an incredible team in hosting Swarovski Fashion Rocks for The Prince’s Trust 2007.”

"Swarovski is proud to sponsor this year’s event," Nadja Swarovski, Vice-President of International Communications for Swarovski confirms, “We are delighted that Uma Thurman will co-host this year’s Swarovski Fashion Rocks. Uma is the ideal woman for the job - she combines style and beauty with natural charisma. Swarovski have a long established relationship with the legends of Hollywood, and it is fantastic that we can continue this with Uma Thurman and Samuel L. Jackson, two of Hollywood’s greats.”

Fashion Rocks for The Prince's Trust: The history
In London in 2003 and Monaco in 2005, Fashion Rocks held sell-out audiences spellbound with a scintillating fusion of catwalk and concert, pairing the world's top designers with music heavyweights. Both events exceeded all goals for money raised and publicity.

Preparing

Today i have been starting to do my SWOT analysis of Swarovski. also getting research from the internet on any social, economical etc (P.L.E.E.S.T.I.C) information. it has been quite easy to find this information which i am pleased about as when i have researched previous companies i have found it hard getting relevant information. my next task will be to start the 7P's and find out some of their financial background,

i am going to try and upload some graphs and a copy of the questionnaire i made!!

Monday, October 15, 2007



The last of my brands i researched was Swarovski, a personal favourite of mine! When walking down Oxford Street the other day i saw a big double decker bus with a poster for the 'Fashion Rocks for the Princess Trust' and i though this is the company i want to do my assignment on!



I went onto Swarovski's website and saw they dont have a fragrance at the moment which got me even more excited!!


Events

Swarovski have many events promoting their own products/company and for others. it is used by a huge market.

New York Fashion Week with Swarovski
Swarovski supports New York's brightest fashion talent and launches Atelier Swarovski – an exclusive range of accessories.More

2007 Toronto International Film Festival
For the 32nd international event, Swarovski is back on stage with the exclusive Red Carpet Collection.More

Lighting up the London Design Festival 2007
From September 17 to 25, 2007, Swarovski Crystal Palace will lend a sparkle to the London Design Festival 2007. More

Fashion Rocks glitters with Uma Thurman
Uma Thurman and Samuel L. Jackson host the spectacular live fashion and music event Swarovski’s Fashion Rocks for the Prince’s Trust.More

Swarovski moves “Past Forward”
Swarovski set Beijing a glitter with a celebration that gave a nod to the past while casting a laser eye to the future.More

A glimpse of the current Swarovski collection
The best of Swarovski’s autumn / winter collection 2007 Soul of Time – The Epic of Light was presented in a breathtaking backdrop.More

Naomi rocks for Swarovski Fashion Rocks
Renowned model Naomi Campbell and photographer Nick Knight, support The Prince’s Trust with Swarovski.More

Swarovski at the Fashion Awards in New York
On the night of June 4, 2007 CFDA Fashion Awards fascinated all of Northern America.More


When thinking of a 'luxurious fashion brand' i thought id think outside the box and as Jon said, fashion can be anything people use as an accessory or in everyday current life such as an IPod; the has to have MP3 player or a car; the MINI in any colour!!


I thought mini could be quite fun as i thought of many fun and exciting PR stunts and the design of a fragrance bottle. Many ideas came into my head and i thought this could be the company for me however.... I dont like MINI's and want to make a luxurious brand that reflects things i personally like and know i would buy! I do however think mini is a good company to choose, it attracts consumers of all ages and has not currently got a fragrance. Not for me though!









Cartier is another company i thought i'd consider and research. When asking a group of young women and men what company i should choose many of them said Cartier when thinking of a luxury brand as they thought Cartier did not already have any fragrances. i took this into consideration and went onto their website to find they have quite a few already.

"In 1981 Carier creates its first perfume and Must de Cartier is born. Cartier is not content just to 'roll out' another perfume on the market, it literally revolutionises the concept. Always ahead of its time, Cartier designs a rechargable perfume bottle, for who could even think of throwing away a Cartier creation?!"

Ichose to stay clear of Cartier too becuase they aim at a very small high end market and i want to make my perfume available to a wider audience.

Cartier sponsor many huge events all over the world to promote their products and other things. From the pictures above and by looking on this link we can see that Cartier can range to a wide age group, all celebrities though as it is a super luxurious and expensive brand!!




The Prestigious manufacteurer of timepieces and jewellery hasd many distinctive features: remarkable quality, creativity and a successful blend of innovative design, modern technology and traditional craftsmanship.
Chopard is one of companies i have been researching as i feel it is one of the most luxurious brands ever and i personally love it!

When researching them i found that they already have a huge variety of women and men's fragrances so i felt that i did not need to look into this compnay in more detail.

I have posted some pictures i found on the internet from Chopards website and you will be able to see how glamorous the brand is. The list of celebrities who wear their products is endless and i felt the market they aim their products at is not where i want to be focusing my project on.


Chopard collaborates and sponsors so many events all over the world such as The Cannes Film Festival every year, Elton Johns parties, The Prince Charles Foundation and many more.

My options

Over the weekend i have been researching the few companies i may choose, although i am almost certain i want to use Swarovski.