Monday, November 5, 2007

Moet et Chandon with Swarovski



Moet & Chandon is the world's leading champagne brand. With the region's extensive vineyards and several centuries of expertise, the Moet name guarantees consistent quality across the range. Enjoyed by aristocracy and celebrities alike, the brand embodies on overwhelming sense of style. It is unsurprising therefore, that Moet & Chandon, the ultimate Champagne, is consequently on everyone's lip.

Moët Sparkles Up for any OCCAssion … and shows off its brand new clothes!
Available in 2007:
Moët & Chandon introduces the latest limited edition crystallised collection, created exclusively with Swarovski.

Available for the first time in both a full-on-fabulous jeroboam and in our perfectly formed Mini Moët, we are covering this celebratory champagne with beautiful crystals.

The ‘Moët Swarovski Collection’ has been created to add a bit of sparkling glamour to any special occasion and should be shared in a romantic tête à tête, enjoyed with friends and family, or purely as an eye-catching addition to the festive season.

The technology used to create this bottle is unique and was co-created by Moët & Chandon and Swarovski. ‘Crystal-it’ technology has been produced to withstand contact with water.

The Past week...

Over the last week i have been doing lots more research on Swarovski and competitors in the fragrance market.

i have got lots of relevant information from mintel and fame which will help me to find my exact target customer.

i have decided to make my fragrance one of a LIMITED EDITION and perhaps do something in collaboration with Moet et Chandon as in the past the two companes coming together has ended in success.