SWAROVSKI'S COMPETITORS

According to website http://www.hoovers.com/swarovski/--ID__58379--/free-co-factsheet.xhtml Swarovski's main competitors are,

ARC International
Steuben Glass
Waterford Wedgwood

These companies all sell ornaments and crystal wear however are not very well known to the general public and the target market i'm aiming my fragrance at. I therefore feel that these should not be their competitors, Swarovski is in a different league, appealing to women and men of all ages all over the word. i think that their compeitiors are

Tiffany & Co
Mikey Jewellery
john Lewis
Selfridges

Swarovski is sold in all huge department stores and many small ornament and gift shops, this is why i think their competitors are completely different.
Swarovski not only has its stores but desigers for clothes which appeal to a more luxury market icluding endless celebrities who want the swarovski logo or crystals on everything.

over the weekend....

i have been gathering lots more information on Swarovski
i recorded some short video clips on my camera from the focus group i held and the questionnaires i got people to fill in. i thought it would be fun to upload these however i dont no how!!
ive been trying to put a pretty background on the blog and some music....this wasn't very successful!