According to website http://www.hoovers.com/swarovski/--ID__58379--/free-co-factsheet.xhtml Swarovski's main competitors are,
ARC International
Steuben Glass
Waterford Wedgwood
These companies all sell ornaments and crystal wear however are not very well known to the general public and the target market i'm aiming my fragrance at. I therefore feel that these should not be their competitors, Swarovski is in a different league, appealing to women and men of all ages all over the word. i think that their compeitiors are
Tiffany & Co
Mikey Jewellery
john Lewis
Selfridges
Swarovski is sold in all huge department stores and many small ornament and gift shops, this is why i think their competitors are completely different.
Swarovski not only has its stores but desigers for clothes which appeal to a more luxury market icluding endless celebrities who want the swarovski logo or crystals on everything.
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