- Penhaligons

- Penhaligons

i looked at the stores penhaligons as makes lxury fragrances

last week cramming

over the past few days i have been trying to find out prices for all of my marketing communication tools. i have been quite successful however all of my findings are very vague. i have also been ifnishing off writing up my marketing tools i will use. i have touched on all aspects however gone into more detail in 3. i have decided to give some of the profits to a charity that helps stop blood diamonds in Africa. Although Swarovski do not use diamonds in any of their products, crystals are similar!!
i have also been researching watch and jewellery exhibitions Swarovki could sponsor.

i have really enjoyed this last week of finalising all my work as can really see the project coming together.. HOWEVER!!!! i have been having great difficulty in keeping in the world limit.

another problem i have had has been my internet connection at my house does not work so i have not been able to upload as many pictures onto my blog as i'd have liked too.

i will try and make it as interesting and visual as i can before hand in!

progress

over the weekend i started to llok at budgeting my campaign. i found this quite hard as only know vague prices of advertising, photo shoots etc. my budget is going to be around £2 milliion pounds as Swarovski have that kind of moeny to spend. i am not sure yet if i am going to use a celebrity, Swarovski currently have good adverts with models so i will look more into this tommorow.

i am feeling quite confident with the progress of my report. i have chosen my 3 main marketing tools, i now have to consider and write up my action, tactics and control.