progress

over the weekend i started to llok at budgeting my campaign. i found this quite hard as only know vague prices of advertising, photo shoots etc. my budget is going to be around £2 milliion pounds as Swarovski have that kind of moeny to spend. i am not sure yet if i am going to use a celebrity, Swarovski currently have good adverts with models so i will look more into this tommorow.

i am feeling quite confident with the progress of my report. i have chosen my 3 main marketing tools, i now have to consider and write up my action, tactics and control.