Today i have created a small questionnaire to ask women and men of all ages what they think of the 4 companies, and some generall questions on their competitors and their thoughts on luxury brands, which already have fragrances. i feel this will furthur my knowledge on the fragrance market and help me target the right audience. This will also give me more general knowledge so i can start to creat a customer profile.

Research

I am going to try and post some pictures and video clips of my research as i go along, this will give you more of an understanding as to why i choose the company i do!

Company

At this current time i have many ideas in my head of which brand i should chose however i want to be certain to chose a solid brand and where the information is easily accessable. The more information i can gather on a company the better my project will be!
So far i have in mind.....
- Chopard
- Swarovski
-Cartier
-Mini

Chopard and Cartier already have fragrances but i feel i can improve them.
i will be narrowing it down to one over the next week

Choosing a company

When given this assignment on Friday i was very excited and enthusiastic to start researching a company that does not already have a fragrance as the posibilities were endless! i wanted to chose a company that no one else would and therefore started to brainstorm!
I have to take into consideration the current competition so on saturday 6th october i went up to the West end; into Selfridges and the surrounding central areas to look at luxury brands and what they had to offer to the fragrance market, My conclusion was that nearly every luxury brand has one or more fragrances.