Choosing a company

When given this assignment on Friday i was very excited and enthusiastic to start researching a company that does not already have a fragrance as the posibilities were endless! i wanted to chose a company that no one else would and therefore started to brainstorm!
I have to take into consideration the current competition so on saturday 6th october i went up to the West end; into Selfridges and the surrounding central areas to look at luxury brands and what they had to offer to the fragrance market, My conclusion was that nearly every luxury brand has one or more fragrances.