When thinking of a 'luxurious fashion brand' i thought id think outside the box and as Jon said, fashion can be anything people use as an accessory or in everyday current life such as an IPod; the has to have MP3 player or a car; the MINI in any colour!!

I thought mini could be quite fun as i thought of many fun and exciting PR stunts and the design of a fragrance bottle. Many ideas came into my head and i thought this could be the company for me however.... I dont like MINI's and want to make a luxurious brand that reflects things i personally like and know i would buy! I do however think mini is a good company to choose, it attracts consumers of all ages and has not currently got a fragrance. Not for me though!