The End!!

Finally i have finished and handed in my project!!

I really hope you enjoy it, i feel i have learnt a lot on the subject and the company and i thoroughly enjoyed the unit.

THE FINAL WEEK....

over the this weekend i finished my report!!!!

i wrote a budget and a promotional time plan which was easier than i expected!!

i think that my report is very good, i feel i did enough research to write a confident report on what i felt should do to enter Swarovski into the fragrance market.

i am however annoyed that my computer skills were not that good and i could not make my blog look as appealing and exciting as others!! i will stil try before the deadline on wednesday!

all i have left to do is the contents and front page, bibliography oh and of course cutting down the words!!!!

- Penhaligons

- Penhaligons

i looked at the stores penhaligons as makes lxury fragrances

last week cramming

over the past few days i have been trying to find out prices for all of my marketing communication tools. i have been quite successful however all of my findings are very vague. i have also been ifnishing off writing up my marketing tools i will use. i have touched on all aspects however gone into more detail in 3. i have decided to give some of the profits to a charity that helps stop blood diamonds in Africa. Although Swarovski do not use diamonds in any of their products, crystals are similar!!
i have also been researching watch and jewellery exhibitions Swarovki could sponsor.

i have really enjoyed this last week of finalising all my work as can really see the project coming together.. HOWEVER!!!! i have been having great difficulty in keeping in the world limit.

another problem i have had has been my internet connection at my house does not work so i have not been able to upload as many pictures onto my blog as i'd have liked too.

i will try and make it as interesting and visual as i can before hand in!

progress

over the weekend i started to llok at budgeting my campaign. i found this quite hard as only know vague prices of advertising, photo shoots etc. my budget is going to be around £2 milliion pounds as Swarovski have that kind of moeny to spend. i am not sure yet if i am going to use a celebrity, Swarovski currently have good adverts with models so i will look more into this tommorow.

i am feeling quite confident with the progress of my report. i have chosen my 3 main marketing tools, i now have to consider and write up my action, tactics and control.

yesterday and today i was writting up my pen portrait of my target customer, i also was looking at past fragrance and jewelleryadverts. i feel this will help me as Swarovski have never launched a perfume. i will be able to see what is neeeded for a successful campaign and what ,makes a bad advert. wwww.advertisingarchives.com
Accessorize is one of main competitors in the jewellery market and they use celebrities to endorse their products. their adverts all stand out and they have great campaigns.

today i have been thinking aobut what marketing tools i want to use for my campaign. i have also ben thinking about a budget for it, i know that the Swarovski family have a lot of money to invest into new things in the company so it can be quite big....
Tomorow we are meeting with SAlly to talk about our projects so far, hopefully this will give me more solid ideas to what i want to do to launch my fragrance. i have just finshed writing the macro and micro environment.